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How can Microsoft be key in digital transformation?

Updated: May 30, 2019



Technology has drastically changed how business is done. Customers have expectations that move away from traditional purchasing behaviours and more towards digital transactions. “Now and fast” is this era’s standard. Technology has disrupted the nature of commercial initiatives, but it has also led the world’s development through innovation. Surviving in the market and succeeding, is partly attributable to building a resonating brand while continuously adapting to external changes. In a growth mindset, IT and business need to work together.


Data constantly flows and from multiple sources. What you need to fuel your business is finding order and meaning in this crowd of data. To achieve that, your business requires the support of business applications. In that, the Microsoft Cloud including Microsoft Office 365, Microsoft Dynamics 365 and Microsoft Azure will give you the power to make informed decisions. In fact, Microsoft Cloud will facilitate both systematic and structured aggregation of data and relationships between data inputs to be formed, across all your applications. If you are wondering how this can add value to your business, you could think of data with this metaphor. If you have been angry before, you have probably experienced a disorganised wandering of thoughts. Only when you found a way to organise these thoughts, you were able connect and evaluate thoughts and finally decide on the best course of action for you. Similarly, data are a raw piece of information and they are not smart unless you use the right empowering tools. Microsoft can supply the tools to make your data intelligent!


Microsoft Dynamics 365 and Office 365 both have the Power BI platforms that allow you to comprehend data, create applications and organise workflows. As explained by James Phillips, corporate Vice President of the Microsoft Business Applications Group, Microsoft AI drives digital feedback loops on four main areas namely “engage customers; optimise operations; transform products and empower employees”.


Choosing Microsoft as an ally in your digital transformation, makes Mortimer Bell your best friend. We can find the perfect professionals for your unique digital transformation as we firmly believe in “the one size does not fit all approach”. Get in touch, we would genuinely appreciate your opinion!

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